Booking Butler for sign shops

From first call to final install. One app.

We find you new business customers, catch every lead from your website, and track every job from quote to proof to install to invoice. We set it all up for you.

Plans from $100/mo. Free data migration, even from paper. No contract.

JOB #2047 · EXAMPLE

Double-sided monument sign

Ridgeview Family Dental · found by Butler AI

Proof approved
Size8' × 4'
MaterialAluminum / HDU
Deposit50% paid
  1. Lead
  2. Quote
  3. Proof
  4. Build
  5. Install
  6. Invoice
  • Butler AI found the practice opening a new location and added it to your pipeline
  • Proof v2 approved by the customer from their phone
  • Deposit collected, job moved to production
  • Install booked, crew has the address and photos
1,000sof calls handled
1,000sof jobs tracked
1,000sof tasks completed
1:1support from our founding team
From our customers

Used every CRM out there, or never used one? It just works.

Has used plenty of CRMs
“I've used a lot of different CRM systems and they can be really hard to figure out. With Booking Butler, you don't need that much experience to figure something out.”

“It's absolutely great. I would definitely recommend Booking Butler.”

Carolyn PasquaDisruptor Radio
Had never used a CRM
“It's very self-explanatory, and that's what I love about it.”

“I love the fact that you can actually invoice the customer straight from the system.”

Michael PasquaGeneral Manager, WV The Torch · John Fredericks Media Network
Sound familiar?

Your work is great. The stuff around it leaks money.

  1. 01Website form fills land in an inbox nobody checks until Thursday.
  2. 02Proof approvals live in a text thread on someone's personal phone.
  3. 03The install crew calls the office for the address, the size and the photos.
  4. 04The invoice goes out two weeks after the sign goes up.
  5. 05New business only shows up when someone happens to drive past.
Part 1 · Get more business

We fill your pipeline. Then we make sure nothing slips out.

Find new customers, call and email them at scale, and answer every call and email that comes back, day or night. Every conversation lands on the customer’s record.

Butler AI · one part of the whole offer

Butler AI finds you customers and puts them right in your system.

Tell it who you sell to. Butler AI finds businesses that need signs: new openings, new locations, rebrands, contractors and property managers, adds them to your CRM with their contact details, and hands them to your dialer and email outreach. Your team spends its time talking to prospects, not hunting for them.

Found this week · example
Ridgeview Family DentalOffice manager · opening 2nd locationAdded
Summit Property GroupFacilities director · 14 buildingsAdded
Cheat Lake BuildersOwner · 8 trucks, no fleet graphicsIn dialer
High Street CoffeeOwner · opening next monthEmailed

Power dialer

Cold call through a list fast. The dialer moves to the next number for you, logs every call, and lets you add notes and book the follow-up without leaving the screen.

Outbound email

Personal emails to new prospects that follow up on their own, from your real address. Replies land on the customer record so the whole team sees the thread.

AI receptionist

Answers inbound calls during and after hours. It asks what they need, takes the details, books the appointment and texts them a confirmation.

AI email handling

Connect your inbox and the AI sorts, drafts and answers routine emails, so quote requests and customer questions never sit unread.

Calls and texts in one place

Call and text from your business number inside the CRM. Every conversation is logged on the customer, so nothing gets lost between people.

Campaigns that bring them back

Email and text past customers about the next job, seasonal work and reorders, without anyone writing them by hand.

Part 2 · Run every job

Manage your whole business from one place.

Every job gets one card the whole team can see. The front desk, the crew and the owner all know what’s next, who’s on it, how many hours it took and where the money is.

1 · Lead

Catch it

Calls, texts, website forms and Butler AI prospects land in one inbox. Missed a call? The AI receptionist answers and takes the details.

2 · Quote

Price it

Turn the lead into a job with sizes, materials, site photos and notes. Send the quote and follow up automatically.

3 · Proof

Approve it

Send proofs for approval and keep every revision on the job. No more digging through texts for the signed-off version.

4 · Build

Make it

Assign tasks, track time on the clock, and see where every job sits on the production floor.

5 · Install

Put it up

Book the install and give the crew the address, specs and photos on their phone. Take payment on site with Tap to Pay.

6 · Invoice

Get paid

Collect deposits up front, invoice the day it's installed, and let customers pay online. Reminders do the chasing.

  • CRM
  • Jobs and projects
  • Tasks
  • Staff time tracking
  • Calendar
  • Calls and texts
  • Email
  • Invoices and payments
  • Tap to Pay
  • QuickBooks
  • Google Calendar
FreeBooking Butler Studio

Free design studio for your shop.

Booking Butler Studio is a free tool for creating graphic designs for your business. Mock up a sign concept for a customer, make a social post about your latest install, or build a flyer for your shop.

  • Sign concepts
  • Social posts
  • Flyers
  • Promo graphics
Done for you

You run the shop. We set up the rest.

This isn’t software you have to figure out alone. Our team fixes your website and lead flow, sets everything up, and keeps improving it with you.

Step 1

Website fixed

We modernize your site so it shows off your work, loads fast on phones, and turns visitors into quote requests.

Step 2

Lead flow fixed

Forms, chat, click-to-text and call routing that feed straight into your CRM. Every lead gets a reply in minutes.

Step 3

Outreach set up

We set up Butler AI, your dialer lists and your email sequences, so you start reaching new customers in week one.

Step 4

Your process, built in

We map how your jobs run today and set up stages, tasks and automations to match.

Step 5

Your data moved for free

We migrate your customers, jobs and history from your current software, spreadsheets, and yes, even paper records.

Step 6

Your team trained

We walk your team through it and stay on call while everyone settles in.

1:1 support from our founding team.

Talk directly to the people who built Booking Butler, here in Morgantown, WV. Call, text or email and get someone who knows your business, not a ticket number. Our customers save about 30 minutes per staff member every day.

Pricing

Simple monthly plans. No contract.

Start with the software, or let our team run your tech upgrade with you. Live 1:1 help with automations, your website and lead capture ranges upward from there.

Starter

For a one or two person shop

$100/ month
  • CRM with contacts and full conversation history
  • Scheduling and appointment reminders
  • Time tracking
  • Invoices, payment links and Tap to Pay
  • Workflows and automations
  • Business texting, with registration handled for you
  • Chat on your website
  • Optional AI receptionist for calls and texts
Start now

Complete

For a growing shop with a crew

$200/ month
  • Everything in Starter
  • Job tracking from first call to final payment
  • Email in the same inbox as calls and texts
  • API access
  • Twice the included AI usage
Get started
Most popular

Growth

We set up your website, lead capture and processes

$300/ month total
  • Everything in Complete
  • 2 hours a month of live 1:1 help from our founding team
  • Custom automations and workflows built for you
  • Website management and lead capture
  • Ongoing tweaks to how your AI answers
  • Butler AI, dialer and outreach set up with you
Upgrade my business

Free data migration on every plan. We move your customers, jobs and history from your existing software, spreadsheets and paper records.

Need more hands-on help? Support goes up to $500/mo total with more hours from our team each month.

Free business analysis

Find out where your shop is losing jobs.

Tell us about your business and share your website. We’ll review it and send you a custom report with the fixes that will make you the most money.

  • ✓
    Website and lead flow reviewHow easy it is for a customer to reach you and request a quote today.
  • ✓
    Missed call and response checkHow many leads slip through during and after hours, and what that costs you.
  • ✓
    Job flow from first call to paymentWhere work stalls between booking, doing it and getting paid.
  • ✓
    Your top 3 fixesA short, plain list of what to change first, whether you work with us or not.
Let's start with you.
Questions

What owners ask us.

Can my install crew use it?

Yes. They see job details, addresses and photos on their phone, clock their time, and can take payment on site.

Can customers approve proofs from their phone?

Yes. Send the proof from the job and every revision and approval stays on that job's record.

Where does Butler AI find customers?

You tell it who you sell to: the industry, the area, the size of business. It finds prospects that match and adds them to your CRM with their contact details, ready for your dialer and email outreach.

What does the AI receptionist do after hours?

It answers the call, asks what the caller needs, collects the details and books the appointment. You see a summary on the customer's record in the morning.

Can you move my data over from what I use now?

Yes, free of charge. We migrate your customers, jobs and history from your existing software, spreadsheets, and yes, even paper records.

Do I have to change my email address?

No. Connect the inbox you already use. Your emails show up on each customer's record, and the AI can help answer them.

Will you set it up, or do I have to?

We set it up. We fix your website and lead flow, bring in your customer list, build your stages, set up your outreach and train your team.

More jobs. Smoother days.

Let’s find the money your shop is leaving on the table.

Free business analysis. Free data migration. No contract.