Booking Butler for custom apparel shops

Bigger orders. Fewer lost sizes. One app.

We find you teams, schools and businesses that order in bulk, catch every quote request, and track every order from mockup to press to delivery. We set it all up for you.

Plans from $100/mo. Free data migration, even from paper. No contract.

ORDER #1873 · EXAMPLE

Fall league shirts, 2-color front

Mountaineer Youth Soccer · found by Butler AI

Mockup approved
Qty186 shirts
SizesYS–AXL, 8 sizes
Deposit50% paid
  1. Lead
  2. Quote
  3. Mockup
  4. Print
  5. Deliver
  6. Reorder
  • Butler AI found the league before fall signups and added it to your pipeline
  • Power dialer reached the league director, quote sent the same day
  • Mockup v3 approved, size breakdown attached to the order
  • Press 2 of 4 tasks done, 3.5 hrs logged
1,000sof calls handled
1,000sof jobs tracked
1,000sof tasks completed
1:1support from our founding team
From our customers

Used every CRM out there, or never used one? It just works.

Has used plenty of CRMs
“I've used a lot of different CRM systems and they can be really hard to figure out. With Booking Butler, you don't need that much experience to figure something out.”

“It's absolutely great. I would definitely recommend Booking Butler.”

Carolyn PasquaDisruptor Radio
Had never used a CRM
“It's very self-explanatory, and that's what I love about it.”

“I love the fact that you can actually invoice the customer straight from the system.”

Michael PasquaGeneral Manager, WV The Torch · John Fredericks Media Network
Sound familiar?

Your work is great. The stuff around it leaks money.

  1. 01Size counts come in over text, then change twice.
  2. 02Mockup revisions get lost between email and DMs.
  3. 03Big orders show up only when a coach happens to remember you.
  4. 04Nobody knows how many press hours an order really took.
  5. 05Last year's customers don't hear from you until they've ordered somewhere else.
Part 1 · Get more business

We fill your pipeline. Then we make sure nothing slips out.

Find new customers, call and email them at scale, and answer every call and email that comes back, day or night. Every conversation lands on the customer’s record.

Butler AI · one part of the whole offer

Butler AI finds you customers and puts them right in your system.

Tell it who you sell to. Butler AI finds groups that order in bulk: sports leagues, schools, churches, businesses, events and fundraisers, adds them to your CRM with their contact details, and hands them to your dialer and email outreach. Your team spends its time talking to prospects, not hunting for them.

Found this week · example
Mountaineer Youth SoccerLeague director · 400 playersAdded
Suncrest Middle SchoolAthletic director · 9 teamsAdded
Cheat Lake BuildersOwner · 30 crew, no uniformsIn dialer
Riverfront 5KOrganizer · race in OctoberEmailed

Power dialer

Cold call through a list fast. The dialer moves to the next number for you, logs every call, and lets you add notes and book the follow-up without leaving the screen.

Outbound email

Personal emails to new prospects that follow up on their own, from your real address. Replies land on the customer record so the whole team sees the thread.

AI receptionist

Answers inbound calls during and after hours. It asks what they need, takes the details, books the appointment and texts them a confirmation.

AI email handling

Connect your inbox and the AI sorts, drafts and answers routine emails, so quote requests and customer questions never sit unread.

Calls and texts in one place

Call and text from your business number inside the CRM. Every conversation is logged on the customer, so nothing gets lost between people.

Campaigns that bring them back

Email and text past customers about the next order, seasonal work and reorders, without anyone writing them by hand.

Part 2 · Run every order

Manage your whole business from one place.

Every order gets one card the whole team can see. The front desk, the crew and the owner all know what’s next, who’s on it, how many hours it took and where the money is.

1 · Lead

Catch it

Calls, DMs, web forms and Butler AI prospects land in one inbox. The AI receptionist answers when you're at the press.

2 · Quote

Price it

Quote by quantity, colors and print locations. Size breakdowns and artwork stay on the order.

3 · Mockup

Approve it

Send the mockup and keep every revision and approval on the order.

4 · Print

Run it

Break the order into tasks, see what's on the press today, and track the hours on every job.

5 · Deliver

Hand it off

Text the customer when it's ready, schedule delivery, and take payment on the spot with Tap to Pay.

6 · Reorder

Win it again

Remind leagues, schools and businesses before next season so the reorder comes to you.

  • CRM
  • Jobs and projects
  • Tasks
  • Staff time tracking
  • Calendar
  • Calls and texts
  • Email
  • Invoices and payments
  • Tap to Pay
  • QuickBooks
  • Google Calendar
FreeBooking Butler Studio

Free design studio for your shop.

Booking Butler Studio is a free tool for creating graphic designs for your business. Rough out a shirt concept with a customer, make a social post of your latest run, or design a promo for your shop.

  • Shirt concepts
  • Social posts
  • Flyers
  • Promo graphics
Done for you

You run the shop. We set up the rest.

This isn’t software you have to figure out alone. Our team fixes your website and lead flow, sets everything up, and keeps improving it with you.

Step 1

Website fixed

We modernize your site so it shows off your work, loads fast on phones, and turns visitors into quote requests.

Step 2

Lead flow fixed

Forms, chat, click-to-text and call routing that feed straight into your CRM. Every lead gets a reply in minutes.

Step 3

Outreach set up

We set up Butler AI, your dialer lists and your email sequences, so you start reaching new customers in week one.

Step 4

Your process, built in

We map how your orders run today and set up stages, tasks and automations to match.

Step 5

Your data moved for free

We migrate your customers, jobs and history from your current software, spreadsheets, and yes, even paper records.

Step 6

Your team trained

We walk your team through it and stay on call while everyone settles in.

1:1 support from our founding team.

Talk directly to the people who built Booking Butler, here in Morgantown, WV. Call, text or email and get someone who knows your business, not a ticket number. Our customers save about 30 minutes per staff member every day.

Pricing

Simple monthly plans. No contract.

Start with the software, or let our team run your tech upgrade with you. Live 1:1 help with automations, your website and lead capture ranges upward from there.

Starter

For a one or two person shop

$100/ month
  • CRM with contacts and full conversation history
  • Scheduling and appointment reminders
  • Time tracking
  • Invoices, payment links and Tap to Pay
  • Workflows and automations
  • Business texting, with registration handled for you
  • Chat on your website
  • Optional AI receptionist for calls and texts
Start now

Complete

For a growing shop with a crew

$200/ month
  • Everything in Starter
  • Job tracking from first call to final payment
  • Email in the same inbox as calls and texts
  • API access
  • Twice the included AI usage
Get started
Most popular

Growth

We set up your website, lead capture and processes

$300/ month total
  • Everything in Complete
  • 2 hours a month of live 1:1 help from our founding team
  • Custom automations and workflows built for you
  • Website management and lead capture
  • Ongoing tweaks to how your AI answers
  • Butler AI, dialer and outreach set up with you
Upgrade my business

Free data migration on every plan. We move your customers, jobs and history from your existing software, spreadsheets and paper records.

Need more hands-on help? Support goes up to $500/mo total with more hours from our team each month.

Free business analysis

Find out where your shop is losing orders.

Tell us about your business and share your website. We’ll review it and send you a custom report with the fixes that will make you the most money.

  • ✓
    Website and lead flow reviewHow easy it is for a customer to reach you and request a quote today.
  • ✓
    Missed call and response checkHow many leads slip through during and after hours, and what that costs you.
  • ✓
    Order flow from first call to paymentWhere work stalls between booking, doing it and getting paid.
  • ✓
    Your top 3 fixesA short, plain list of what to change first, whether you work with us or not.
Let's start with you.
Questions

What owners ask us.

Can I keep size breakdowns and artwork on the order?

Yes. Files, size counts, mockups and approvals all stay on the order, so the press crew has everything in one place.

Can it remind teams to reorder next season?

Yes. Set up campaigns that reach past customers before signups, events and the new school year.

Where does Butler AI find customers?

You tell it who you sell to: the industry, the area, the size of business. It finds prospects that match and adds them to your CRM with their contact details, ready for your dialer and email outreach.

What does the AI receptionist do after hours?

It answers the call, asks what the caller needs, collects the details and books the appointment. You see a summary on the customer's record in the morning.

Can you move my data over from what I use now?

Yes, free of charge. We migrate your customers, jobs and history from your existing software, spreadsheets, and yes, even paper records.

Do I have to change my email address?

No. Connect the inbox you already use. Your emails show up on each customer's record, and the AI can help answer them.

Will you set it up, or do I have to?

We set it up. We fix your website and lead flow, bring in your customer list, build your stages, set up your outreach and train your team.

More orders. Smoother days.

Let’s find the money your shop is leaving on the table.

Free business analysis. Free data migration. No contract.